The pizza chain says that because visits to its restaurants are “relatively low” in the UK, it must turn its attention to using digital channels to boost sales and target existing customers with promotions.
This piece from Marketing Week last December seems to suggest that: It does seem that, while Dominos has seen the opportunities presented by mobile – and perhaps this is easier when you have a pure delivery model- Pizza Hut has been more reactive. So, while Pizza Hut has finally delivered a decent mobile site, this landing page undermines these efforts. Solution: Try alternatives of dominos.uk.com If dominos.uk.com is not connecting or not working right now for you then try its alternatives. Post an inquiry at its forum, twitter or Facebook Page. Compare the pages you see for Pizza Hut and Dominos via mobile search. If dominos.uk.com is actually down then you can resolve the issue by doing following: Wait for the site going up again. It’s a good site, but the landing page lets it down badly. It then took a further year or so before Pizza Hut even launched a mobile site. While Pizza Hut in the US was ahead of the curve in its adoption of mobile, it has been way behind in the UK.īack in 2011, I wrote a comparison of the two brands on mobile, and Dominos won easily, mainly due to the fact that it had a mobile site (and apps) and Pizza Hut didn’t. Learn More HISTORY Domino’s came from humble beginnings in 1960, with just one store. The statement doesn’t specifically mention mobile, but an interim statement for the 13 weeks to March 31 tells us that, of the 62% of online orders, 25% were placed via mobile. PURPOSE & VALUES Domino’s believes in doing the right thing, putting people first, creating inspired solutions, championing our customers, and growing and winning together. UK sales rose to £147.6m in the 13 weeks before June 30, up 11.7% year on year.According to Internet Retailing, 63.3% of the pizzas delivered in the UK by Dominos in the first half of 2013 were ordered online.
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